Perfectly You is a new business tool designed to accomplish three important tasks. First and foremost it’s a tool that your local account executives can use to bring new advertisers to local television, a tool that opens doors and grants them access to local business owners that your station has been unsuccessful in developing in the past.
Second it’s a tool that builds credibility for your local clients in the fitness, beauty, health and wellness and many other product categories. It’s local television’s answer to product placement in a credible environment.
Third, it’s great for your viewers. The US Center for Disease Control reports over 20% of Americans are obese. Perfectly You is a health and nutrition program that is free to your viewers.
So what is Perfectly You? It’s a television show supported by an internet component that builds viewer loyalty through our website PerfectlyYouTV.com. On our website they can view segments from the show, daily fitness tips and more. Visitors to the website can join our weight loss club, free! They can challenge a friend to a weight loss competition, track their own weight loss, receive a weekly meal plan and more. They can even have the shopping list for their weekly meal plan emailed to their phone.
Each Perfectly you affiliate receives four half hour shows. Each show is ready to receive four local segments produced by your station. The station also receives a production guide, show editing elements, music, logos and animated graphics all designed to make both the local and national segments look a synergistic package.
The promotion or sales departments will receive 20 daily fitness tips and 20 nutrition tips that they can use as promotional spots for the show or as revenue generating sponsored features.
Your sales team receives a complete powerpoint presentation, sales brochures and posters that they can download, customize and print. The posters can be used as point of sale merchandising for your retail partners. They can also download a sales promotion video, prospect ideas, show scripts and more.
Perfectly You is great solution to add new local revenue to your station. Call our sales department at 1-800-558-3701 and find out about one of our three pricing models.
